FEHQ Resource
Build a sales funnel that actually works for your business
A 50-page practical guidebook and workbook to help you map, build and optimise a sales funnel — step by step, with no jargon and no overwhelm.
Instant PDF download · 50 pages · Yours to keep
What's inside
Six sections, one complete funnel
Each section combines a practical guide with workbook questions so you're not just reading — you're actually building your funnel as you go.
Your Ideal Customer
Define exactly who you're building your funnel for, with prompts to create a detailed customer profile that shapes everything else.
Your Lead Magnet
Create something genuinely useful that draws your ideal customer in and gets them onto your list willingly.
Your Landing Page
Design a focused page that converts visitors into leads — with the key elements that make people actually click.
Email Marketing
Nurture your leads with targeted, personal email sequences that guide people through your funnel without feeling pushy.
Upsells & Cross-Sells
Keep customers moving through your funnel after purchase, with ideas for offers that complement what they've already bought.
Analysing Performance
Track the KPIs that matter, spot what's not working, and optimise your funnel for better results over time.
Print it out & annotate
50 pages of guides & workbook prompts
Or read digitally on any device
Is this for me?
If any of these sound familiar...
- You know you need a sales funnel but have no idea where to start
- You're getting traffic but it's not converting into customers
- You've tried bits of a funnel — a lead magnet here, some emails there — but it doesn't feel joined up
- You want to grow your revenue without spending more time on social media
- You'd rather work through something practical than watch another webinar
Everything you need to map your complete funnel — in one download
This guidebook was originally published on Anne Louise Magazine and is available here at a discounted rate exclusively for FEHQ. Download it, work through it at your own pace, and come back to the community to share how it's going.
Good to know
Instant download
You'll receive a link to your PDF immediately after payment. No waiting, no faff.
Read anywhere
Works on any device — print it out, annotate it digitally, whatever works for you.
Share your progress
Come and talk through your funnel with the FEHQ community — we'd love to hear how you get on.
Ready to build your funnel?
50 pages. Six sections. One clear path from stranger to customer.
Available to FEHQ members and visitors at our community rate.
Instant PDF download · Usually £7.99 on Anne Louise Magazine