Beginner Digital Marketer: 5 Basic Things You Should Know

ByLinsey

Starting out as a Beginner Digital Marketer can feel… overwhelming. Ads, analytics, content calendars, hashtags… it’s a lot. But here’s the truth: every expert you admire started exactly where you are now—unsure, curious, and a little bit nervous.

If you’re just beginning your digital marketing journey, here are 5 things that will make your start smoother, smarter, and more fun.

1. Progress beats perfection

It’s tempting to wait until everything is “just right”—the perfect ad copy, the perfect graphic, the perfect post. But in marketing, action always beats hesitation.

Start small. Test. Learn. Adjust. Every little step you take teaches you something invaluable. Even mistakes are lessons in disguise. Remember, you don’t have to have it all figured out to make a real impact.

Tip: Pick one simple task to complete each day, like writing one social media post or setting up a single ad, and see how it feels. Momentum is built in small, consistent steps.

2. Know your audience, not just the platforms

It’s easy to get caught up in the latest social media trend. But before you post, ask yourself:

  • Who am I really speaking to?
  • What problem am I solving for them?
  • How do they want to receive information?

When you understand your audience, everything else, your ads, emails, social posts, falls into place naturally. Knowing who you’re serving also gives you confidence, because you’re creating for real people, not just “numbers” or algorithms.

Tip: Create a simple audience avatar: age, interests, challenges, goals. Keep it in front of you as a guide for all your marketing content.

3. Consistency is your superpower

You don’t need to post 5 times a day or run ads constantly to see results. What matters is consistency.

Show up regularly. Build trust with your audience. Over time, your small, consistent efforts compound into real visibility, engagement, and sales.

Tip: Choose 1–2 channels and stick to a schedule, even if it’s just one post or email a week. Consistency trumps frequency every time.

4. Learn to track, but don’t obsess

Numbers matter, but they aren’t the whole story. Focus on the key metrics that actually show progress:

  • Engagement on posts
  • Leads generated
  • Clicks to your website

Tracking lets you know what’s working, but don’t let it paralyze you. Some of your most valuable insights come from trial and error, noticing patterns, and learning what resonates with your audience.

Tip: Pick 1–2 metrics to track at first. Celebrate wins, even small ones, to stay motivated.

5. Ask for help and connect with your tribe

Marketing doesn’t have to be a lonely journey. Surround yourself with supportive women who “get it.” Ask questions, share wins, and celebrate progress, even the small stuff.

Sometimes the fastest way to grow isn’t another course, it’s a circle of women cheering you on. Plus, learning from others’ experiences can save you months of trial and error.

Tip: Join a community, ask for feedback, or find a mentor. Sharing the journey makes it easier and far more enjoyable.

Want to go deeper?

If you loved these beginner tips, our next article in the members-only area is all about “Step-by-Step Guide: Setting Up Your First Social Media Campaign”. It’s packed with templates, action steps, and tips you can start using today.

Join Female Entrepreneurs Membership to access the full guide →