I Built FEHQ Because I Couldn’t Not.
This isn't a slick origin story. It's just the truth, about why I started a community, what it's cost me, what it's given me, and why I believe, with everything I have, that it's exactly what female entrepreneurs need right now.
There's a particular kind of moment that stays with you. The one where a woman tells you, quietly, almost like she's embarrassed to say it out loud, that she just made her first sale. That she sat in her car for ten minutes, just breathing. That she couldn't decide if it counted as a big deal but it felt like the biggest deal in the world.
I've witnessed that moment more times than I can count. And every single time, something inside me goes, yes. This. This is everything.
That first sale. The first fifty followers who chose you. The first order that came in while you were doing the school run. The moment you realise you've paid yourself for the first time. And thenm if you're very lucky, very stubborn, or both, the day you realise this thing you built is actually supporting your life. Your family. Your future.
There is nothing like watching a woman build something from nothing.
How I got here
I've been running Anne Louise Magazine since 2009. For years I did the odd spotlight, the occasional feature, female entrepreneurs finding their feet, building something from something others couldn't see yet. I was always drawn to them. To that particular energy of a woman who decides, quietly and determinedly, that she's going to make it work.
But for a long time I just plodded alongside them, cheering from the sidelines. And then one day, something clicked. I didn't just want to write about these women. I wanted to build a home for them.
Not a networking group in the traditional sense, where you go, shake hands (or drop your link), and leave feeling vaguely like you've just attended a sales conference in your own life. Not a course. Not a webinar with a countdown timer and a price that's "going up at midnight." Something real. Something that felt less like a business transaction and more like finding your people at exactly the right time.
That's why I built Female Entrepreneurs HQ.
I joined in the first few weeks. I wasn't sure what to expect, I'd tried other groups and they always felt like everyone was just, selling at each other. This felt different from the very start. Like someone had actually thought about what we needed, rather than what they could get from us.
— FEHQ Founding MemberThe honest version
Here's what I don't see enough people say, building a community is the hardest thing I've ever done in business.
FEHQ is three months old. I've made £20. I work on it every single day, building new tools, writing content, thinking about what our members need, answering questions, refining the experience. I have no other income. This community is what I'm betting on.
And I am so, genuinely proud of it.
I know that's not the done thing to admit. The polished version would have me announcing this quietly once the numbers looked impressive. But communities aren't built on polish. They're built on faith — from the founder, and from those early members who show up before there's any obvious reason to. Our founding members are rare. They believed in something before it existed in full. They help shape it for themselves and for every woman who'll come after them. They matter enormously.
What I keep coming back to is that no one's pretending here. We're all at different stages, different niches, different points in our journeys, but there's no competition in it. Someone celebrating their first sale doesn't make you feel behind. It makes you excited for them. And that changes everything about how you show up.
— FEHQ MemberWhat we're building inside FEHQ
Right now, inside the community, there's a Visibility Wall, a space where members can be genuinely seen beyond their own social bubbles. There's a CEO Dashboard to track goals properly, not just on sticky notes and crossed fingers. Monthly challenges that actually move the needle. A Business Directory. Member spotlights. A Freebie Vault. A proper onboarding journey. And lots more being built, because this is a living, breathing thing.
But honestly? The features matter less than what's happening between the members themselves. Real conversations. Genuine support. Women who actually buy from each other because they understand what it took to make something, and they want to be part of that.
One female entrepreneur, shouting into a mixed audience who may or may not care? That's hard, lonely work. A community of female entrepreneurs, where your wins are actually celebrated, your products are bought by people who get it, and your story is witnessed, is something else entirely.
The 90s energy we've lost
I think about the 90s a lot when I think about FEHQ. Before every piece of content needed a strategy. Before "community" became a funnel. When you actually talked to people and they talked back, and things moved slowly enough that something real could grow.
That's what we're trying to recreate here. In a world screaming at female entrepreneurs to post three times a day, spend hundreds on hashtag PDFs, and chase milestones that were polished up for someone else's camera, FEHQ is saying, slow down. Connect. Do what women do best.
We grow things. We nurture them. We show up for each other in ways that don't always show up in analytics but matter more than any metric ever could.
I built this for you. And honestly — for me too.
Because we don't need to do this alone. We were never supposed to.
If you're a female entrepreneur at any stage, your first sale still ahead of you, or years in and craving something more than the isolating grind, FEHQ is for you. We're £9.99 a month. No upsells. No pressure. No performance required.
Just women, building something together. And a founder, me, who will keep building the table as long as there are women willing to sit at it.
Come and find your people.
We've kept a seat for you. Join us at femaleentrepreneurs.co.uk — £9.99/month, cancel any time.
Join Female Entrepreneurs HQ →Linsey x
