Find Your Platform – Female Entrepreneurs HQ
Female Entrepreneurs HQ
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Female Entrepreneurs HQ · Free Worksheet

Stop Spreading Yourself Thin.
Find Your Platform.

Most female entrepreneurs are burning out trying to show up everywhere. This worksheet helps you follow your actual data — not generic advice — to find the one platform where your audience is already waiting for you.

✦ Any business type ✦ Any platform ✦ No tech needed ✦ 30 minutes

A note from Linsey: When I started Female Entrepreneurs HQ I was posting three times a day on Instagram and getting nowhere. Then I looked at my actual data and realised 30% of my website traffic and all 100 of my founding members came from Threads — a platform I'd only been using casually. That one honest look changed everything. This worksheet is the process I wish I'd done sooner.

1
Where Are You Currently Showing Up?
Be completely honest. Include time spent creating, scrolling, engaging, and thinking about each platform.
Platform Hours per week How it makes you feel Do you enjoy it?
Instagram
LinkedIn
Threads
Pinterest
TikTok
Facebook
YouTube
+ Other
2
What Results Are You Actually Getting?
Not followers or likes — real things. Genuine conversations, enquiries, sales, clients, collaborations, warm leads.
Platform Real conversations started Enquiries / leads Sales or clients Website clicks
Instagram
LinkedIn
Threads
Pinterest
TikTok
Facebook
+ Other
3
The Moment of Truth
Now look at the gap between effort and results. Map your platforms into the grid below — this is where it gets revealing.
📊 Effort vs. Return Matrix

Write each platform's name in the quadrant that matches your sections 1 & 2. Be honest — this is just for you.

↑ HIGH RETURN (real results)
✦ HIDDEN GEM
Low effort, high return — your secret weapon. Go here more.
✦ YOUR MAIN PLATFORM
High effort AND high return — this is working. Double down.
✦ DROP OR IGNORE
Low effort, low return — don't invest further.
✦ THE ENERGY DRAIN
High effort, low return — this is stealing from you.
← LOW EFFORT HIGH EFFORT →

What does this tell you? Write your immediate reaction:

4
Where Does Your Audience Actually Hang Out?
Your effort follows your data. These questions help you get specific about your ideal person — because your platform should follow her, not the other way around.
Who is your ideal client or customer? Describe her briefly. (Age, what she does, what she's struggling with)
Where do you spend time online when you're not working? Where do you have natural, genuine conversations with people like your ideal client?
Have any existing clients or customers told you where they found you? Or what platform they use most? (If yes, note it here — this is gold.)
Where does your content feel most natural to create? (Writing, short video, long video, images, voice — and which platforms suit that format for you?)
What platform keeps coming up in your gut as "this feels right" — even if you've been ignoring it because you thought you should be somewhere else?
5
Your Decision
Based on everything above — not what anyone else has told you, but what your actual data is telling you — answer these.

My Platform Clarity Statement

🌿 You have permission

You don't have to be everywhere. You don't have to do Instagram just because everyone says you should. The female entrepreneurs who build sustainable, joyful businesses are the ones who ignore generic advice and follow their own data. You just did that. Trust it.

Make It Official

Write it down. Sign it. Screenshot it. Stick it where you can see it.

I, , commit to showing up consistently on
and releasing the pressure to be active on
.
I'm trusting my data, not the noise.
Signature
Date

If you'd love a community of female entrepreneurs doing exactly this alongside you — trusting their instincts, sharing what's working, and cheering each other on — that's what FEHQ is for.

Female Entrepreneurs HQ
Connection over competition · femaleentrepreneurs.co.uk
Ready for the community that gets it? Find your people at femaleentrepreneurs.co.uk

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